Aloha - welcome to the new online home of CRUSH cashmere. Alongside our fresh look you may have also noticed a playful evolution in our name(!)

Introducing COLORUSH (C~RUSH for short).

At the beginning of 2023, our Belgian founders, and long-term friends, Jill Shaw and Roxanne Sabbe took 100% ownership of CRUSH, making their passion project fully independent. Shifting from a previous business partnership back to their fully female-founded roots. Pushing boundaries, building a sustainable fashion brand with a mission to make life just that little bit more colorful.

CRUSH has been a story of color from the beginning - and as we have grown over the past 12 months, COLORUSH is simply the natural evolution of that story. This is just the beginning - there are so many exciting things on the horizon and we cannot wait to continue our journey with you.

Welcome (back) to the C~RUSH Club. Here’s to our Colourful Moments, Everyday.